Role Overview & Mandate
Executive Summary
Planning Executive About the role: The planning team...
Reviewed by Compensation & Visa Analysts • Sources: USCIS E-Verify & Home Office CoS
About the role:
The planning team are the guardians of creating industry leading, unrivalled work at Wavemaker. We are the central conduits to all specialists, striving to push boundaries and have a positive impact on consumers and brand.
Perrigo are a Global Wavemaker client and a Wavemaker UK top 20 client. They are market leaders in self- care with household brand names including Nytol, Bio Oil, NiQuitin, Bronchostop, Beconase Tiger Balm and Jungle Formula.
This portfolio of brands provides a fascinating mix of categories & target audiences. We plan to various campaign objectives across a range of budgets providing exposure to a range of planning disciplines, approaches & channels. We have a developed a strong relationship with the clients and receive high client satisfaction scores and have been at the forefront of leading their digital & ecom transformation and introducing them new to market media initiatives.
Perfetti van Melle own some of the UK’s favourite confectionary brands including Chupa Chups, Fruittella, Mentos & Smint.
PvM is a Global client for Wavemaker who we have worked with for over 5 years building a strong relationship with the client and delivering award winning campaign. Many of the brands in the portfolio brands are challenger brands and in the fun and dynamic category of sweets & confectionary, we are always seeking fun and innovative media solutions to promote these loved brands.
Media planning craft:
- Develop a baseline of media planning knowledge across channels.
- Learn about DE+I planning and carbon conscious media.
- Learn and use media systems and tools including, but limited to, TGI, Pathmatics, Wavemaker Architect, AdIntel, etc.
- Run and analyse reports including competitive, audience insights, etc.
- Need an inquisitive and curious mindset, wanting to understand and learn more about media planning.
- Build your own knowledge by staying on top of the latest trends and news impacting the media industry.
Campaign management:
- Learn the fundamentals of effective campaign management including updating schematics, providing media plans to clients, chasing creative, etc.
- Assist with financial processes e.g. PO trackers, bookings, reconciliations, queries.
- Work closely with activation teams to deliver responses and tactical plans.
Effective communication:
- Update internal and external status reports.
- Coordinate the regular meetings with the client and creative agency and collation of documents for those meetings.
- Work with your line manager to your objectives and goals in line with your role and agency vision.
Core skills:
Practice Area Knowledge - Fundamental – have a basic understanding and competence in MS Office – PowerPoint and Excel in particular. Develops an awareness and curiosity about media and marketing industry including trends and challenges or concepts. Researches wider industry and shows ability to summarise information into findings to be shared. Develops a broad understanding of industry tools, technology, techniques and systems as well as application. Can run simple tasks independently and either present to clients direct or package for wider team.
Problem Solving – Fundamental - Asks questions and performs routine or basic analysis to define problems. Generates some solutions in own area of work and suggests additional sources of information to further investigate problems. Seeks a variety of perspectives and inputs and probes for more information to fully understand the problem and wider impact. Provides communication support for troubleshooting issues internally and externally with third parties.
Stakeholder Relationships – Fundamental - Develops an awareness and curiosity about media and marketing industry including trends and challenges or concepts. Researches wider industry and shows ability to summarise information into findings to be shared.
Effective Communication – Fundamental - Seeks relevant information to ensure own understanding of complex information. Assists team members in the creation of routine communication materials (e.g., meeting minutes, status reports, and financial approvals). Provides accurate information and learns how to simplify complex information. Adapts communication style and method to the audience. Applies subject matter knowledge to answer technical questions clearly and concisely and limits jargon.
Campaign Management – Fundamental - Learns and demonstrates a concern for what is expected regarding accuracy and thoroughness, so that sufficiently detailed information is logged correctly. Manages the implementation of campaigns, including compliant approvals and finance. Delivers accurate reports with basic insights. Assesses the relative importance of tasks and activities assigned. Applies judgement to make trade- offs on time when faced with competing demands. Demonstrates ability to manage several tasks and meet deliverables with minimal error.
Compelling storytelling – Fundamental - Demonstrates curiosity and asks questions to understand the purpose of different sources in story developments and how to build a story. Starts to adapt communication style and method to the audience.
Ideas Creation – Fundamental - Demonstrates curiosity by asking questions around comms frameworks, plans, approaches, trends and innovations. Demonstrates willingness to input to new projects and ideation sessions.
Comms Planning – Fundamental - Assists in the development of communications frameworks and cross media strategy. Supports with data reporting, audience intelligence and production of client facing presentation. Has basic understanding of media channel dynamics and can discuss how each channel might add to the overall plan.
Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.
Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.
A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:
deep knowledge of our clients’ business- the confidence to challenge what’s gone before
- the support to go further than we thought possible.
Discover more at wavemakerglobal.com/uk or follow us @WavemakerUK.
We are an equal opportunities employer
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
www.wavemakerglobal.com
