Creative Designer

Job Purpose

The Creative Designer will work as part of the Creative Team to help drive concepts and brand creative. They will be super engaged, energetic and full of ideas. They must be able to communicate effectively and influence their opinion well. They must be experienced in design across multiple channels, such as print, social media, digital, pos with the need to consider key channels at concept stage. They need to be constantly aware of the market within retail and current and upcoming design trends. They must be able to create beautiful and effective design and have strong art direction skills.

Key Responsibilities

• Develop creative at the concept stage of campaigns, from idea generation to style pack for delivery

• Be out and about visiting competitors, partners, the store estate to keep the creative team informed, relevant and leading the way

• Work with the Brand team to understand the requirements. Collaborate on copy and TOV

• Work closely with VM team to drive new concepts for store

• Liaise closely with Design and Production team to ensure the concept is developed for delivery throughout the relevant channels

• Ensure all work is on brand and design of impeccable standard

• Research industry competitors, design and social trends and bake into concept work as a part of the process

• Present their ideas/work and influence their ideas

• Work with wider marketing team to ensure clear understanding of briefing

• Play a key role on stills and video shoots - bringing your ideas to life with photographers and directors on video and stills

• Constantly monitor brand consistency with Creative team members

• Have strong typographical and compositional skills.

• An experienced presenter and communicator, this role would be expected to present at internal and external meetings

• A dynamic creative that can adapt to new technologies and new media

• Must have experience in creative art direction and design for key channels - social, website, email, print, store POS

• Be confident in a shoot environment - being able to get your ideas across and collaborate with others is a key part of this role.

• Need to travel to shoots, competitors, stores and our support office. This is not a remote position and collaboration face to face will be needed to reach the potential of this role.

• Demonstrate their experience in working with brand guidelines and creating style guides

• A team player who can work with other creatives - collaboration is super important here

• You will need to be able to build great relationships across the business, liaise with stakeholders on clear briefing, expectation management

• Tenacious approach to quality

• Highly competent in Adobe Indesign/Illustrator/Photoshop/Premiere/After Effects

• Studied at HND/Degree Level

• 10 years experience

• Highly competent in Adobe Illustrator/Photoshop/Indesign/After Effects.

Measures of Success

• Creative concept quality - engaging design concepts that meets the objective of the brief

• Creative effectiveness

• Delivering to deadline

• Cross departmental team integration

• Delivery of concept style pack ready for production roll out

At Sofology, sofas are SO our thing - but so are our people! In fact, people are our greatest asset and that’s why we are completely committed to our ED&I strategy, So For All. We are working passionately with all of our colleagues across the business to learn, understand and be completely enthralled into continuing to make Sofology an equal, diverse and inclusive place to work.

It’s important to us to make sure that we don’t just look for new talent to ‘fit in’ with our culture, but instead, we look for incredible talented colleagues to ‘add’ to our wonderful culture.

• A great basic salary & a very generous team bonus
• Professional Qualifications Learning & Development
• Next generation programme
• 30% discount across the group & 15% for friends & family
• High street Discounts with 100’s of great brands
• Contributory Healthcare
• Pension
• Employee Assistance Programme for all colleagues & your household
• Enhanced Maternity & Paternity Pay
• Discuss flexible working & part time opportunities