Role Overview & Mandate
Executive Summary
ABOUT THE ROLE:We are seeking an experienced Programmatic Manager to join our UK&I Media team. In this role, you will be responsible for planning and managing Programmatic & Display marketing strategies across multiple brands. You will play a...
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ABOUT THE ROLE:
We are seeking an experienced Programmatic Manager to join our UK&I Media team. In this role, you will be responsible for planning and managing Programmatic & Display marketing strategies across multiple brands. You will play an instrumental role in driving new initiatives and projects to expand our activity and grow the channel within our local structure for the UK & Ireland.
You will be reporting directly to the Paid Social & Programmatic Lead, while working closely with other stakeholders in the UK&I Media team and across the wider UK&I cluster, including Marketing, Brand, Creative, AdTech teams and more. In order to drive successful campaigns, you will utilise all the latest solutions and tools from Programmatic platforms (including YouTube, The Trade Desk, Sportradar, Moloco and similar).
To succeed in this role, you need to be a self-driven and self-motivated individual - ready to take ownership of multiple accounts. You will drive exciting projects by bringing new DSPs in-house and implementing industry leading solutions, whilst working closely with the team and providing mentoring to other colleagues. The ideal candidate will be a positive and adaptable team player, with a problem-solving attitude, and excellent communication and presentation skills.
YOU WILL BE RESPONSIBLE FOR:
Planning and managing a wide range of Programmatic & Display campaigns hands-on across multiple platforms (including YouTube, The Trade Desk, Sportradar, Moloco and similar), for all verticals (casino, live casino, sports betting) and multiple brands.
Analysing metrics from internal tools and platforms to track campaign performance and continuously optimise our accounts, while reporting on the results and achievements to the relevant stakeholders.
Implementing new industry leading solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs.
Building strong relationships with our key partners including digital media agencies, external digital platform teams and tech vendors.
Navigating complex tracking and attribution systems by partnering with AdTech teams to maximise our measurement capabilities across the channel and expand our incrementality testing.
Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned across the funnel and utilise channel best practices.
Activating CRM data within our DSPs to execute highly targeted segmentation strategies as well as drive lookalike modelling.
Staying ahead of platform updates, new ad formats, and emerging media opportunities.
Working closely with the Central Marketing teams to ensure alignment, consistency and best practice sharing across markets.
Ensuring full compliance with regional advertising regulations and other compliance standards.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
2-3+ years of experience managing Programmatic & Display campaigns (client side or agency). Gaming industry experience will be considered a plus.
Hands-on experience working with some of the popular channel platforms and tools (YouTube, The Trade Desk, Sportradar, DV360, AdForm and/or Moloco).
Good knowledge of Programmatic best practices - from a technical perspective, through performance delivery, to creative guidelines and tools.
Strong analytical mindset, confident in spotting opportunities for growth and with professional experience in using analytics tools (Tableau/Looker, Google Analytics, Appsflyer or similar).
Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team.
Fluent English is essential for this role, both written and spoken.
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
BENEFITS
Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
Invest in your future – We match pension contributions up to 6%.
Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
Support for growing families – Up to 6 months of full pay for maternity leave.
Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride - give us a roar!
As our company working language is English, we’d like to see your CV in English, please
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