Role Overview & Mandate
Executive Summary
Reference Code: 91695 CRM Analyst (1 Year FTC,...
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CRM Analyst (1 Year FTC, starting May 2023)
The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.
CRM Analyst
(Fixed Term Contract – 1 Year, starting May 2023)
HOW WILL YOU MAKE AN IMPACT?
The CRM Analyst will play a key role in supporting our dynamic Client team in both strategic and client-centric initiatives. Their main focus will be client data analysis & reporting, implementing marketing campaigns and maintaining database quality. This person must possess a good understanding of data sets, client segmentation and flows across multi-platform applications.
Data Analysis:
- Leverage multiple data sources and data tools to deliver ad-hoc customer analysis & reporting
- Oversee and enhance reporting on key customer metrics: performance of campaigns, database quality, purchase behaviour
- Update existing client & campaign reporting and share with stakeholders (including boutiques)
- Use technologies and platforms available to maximise insight opportunities: Salesforce, SAP BI, Looker
Implementation of Marketing Campaigns:
- Support the Client team in the preparation and execution of marketing campaigns
- Refine and translate business requirements to build targeted audiences using SQL
- Set up, schedule, automate marketing campaigns on Salesforce for one-to-many activations or clienteling
- Set up parameters for new campaigns in Clienteling app
Database Management:
- Monitor data quality
- Organize and execute ongoing cleansing of the client database
- Manage client reassignment process with the boutiques
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- Experience with business intelligence solutions (SAP BI, SAP Analytics Cloud or Microsoft Power BI)
- Knowledge and understanding of multi-platform applications and modules
- Experience in manipulating data & uncovering insights
- Expert in Excel
- Knowledge of SQL
- Knowledge of Salesforce is a plus (Marketing Cloud / Service Cloud)
- Knowledge of Looker is a plus
- Relevant experience in CRM, working with CRM systems and large data sets
- Analytical and detail orientated
- Proactive with an ability to prioritise in a fast paced, demanding environment
- Accustomed to liaising with people from diverse backgrounds and nationalities
- Interest in the Fashion or Luxury industry
- Fluent in English
HOW DO WE KEEP YOU SMILING?
You will be based in Cartier’s UK Head Offices alongside other Richemont maisons.
We strongly believe in internal mobility and offering various opportunities to enhance both your personal and professional development.
YOUR JOURNEY WITH US:
- Initial screening call with Richemont Talent Team
- Interview with the Hiring Manager
- Interview with the HR Manager
LEARN MORE ABOUT LIFE AT RICHEMONT AND CARTIER BELOW:
https://www.linkedin.com/company/richemont/
https://www.youtube.com/channel/UCtcz344eqsWvggwOnq-yljg
https://www.youtube.com/cartier
https://www.linkedin.com/company/cartier/
#revealtheexceptional #richemont #cartier
