Official Specifications
Role Overview & Mandate
Executive Summary
Sector: Digital Contact: Claire Eason Contact Email: claireeason@betterplaced.com...
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- Sector: Digital
- Contact: Claire Eason
- Contact Email: claireeason@betterplaced.com
- Client: Client A1 Better Placed
- Expiry Date: 03 March 2023
- Job Ref: 82022_1675265032
Digital Analyst
About the Role
We are looking for a Digital Implementation Analyst to join a growing Digital Analytics team. The successful candidate will lead the tag implementation across the brands to help optimise customer journeys for both the Website and the App.
Key Responsibilities
- Defining data layer requirements and working with developers to implement it across our digital estate
- Implementation, debugging and troubleshooting of analytics and marketing tags
- Ensuring that data collected is accurate and validated
- Development and maintenance of tagging best practices
- Communicating tracking requirements to both technical and non-technical stakeholders
- Supporting the delivery of the A/B and Multivariance Testing (MVT) roadmap aligned with business objectives to optimise landing pages and website conversion funnels
- End-to-end delivery of AB testing process, including hypotheses creation, test implementation and post-test analysis
About You
To be successful you will have experience of:
- Working as an Analytics Implementation specialist, Digital Analyst, Web Analyst or Web Developer
- Working with Tag Management System, ideally Google Tag Manager
- Using analytics tools such as Google Analytics (GA4), Firebase or similar
In addition we are looking for:
- Knowledge of Web Technologies such as HTML, CSS and JavaScript
- Experience of Mobile App tracking and measurement would be an advantage
- A strong communicator, keen to collaborate with a 'customer first' approach
- Drive, enthusiasm, with a willingness to develop skills
- High attention to detail
What you can expect from us?
- Competitive salary and pension contribution scheme
- Private Medical insurance
- Discounted Health Screening
- Option to purchase discounted Dental Insurance
- Life Assurance
- 50% discount for you and 25% discount for your friends and family
- Access to company perks portal for regular retailer discounts
- 33 days holiday (including bank holidays) and the opportunity to buy 5 additional days
- Free onsite parking
- An employee health, wellbeing advice and guidance service
- As one of the industry's leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take
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